I heard from a cooling room Manufacturers

x93Hi Ms. Simon. This is Jason Smith from HouseWorks. I heard from a cooling room Manufacturers mutual friend that you were just promoted to vice president of your company. I would imagine that having an important job like that doesnx92t leave you much time. As the number one maid service in our area, HousWorks can mak your life a whole lot easier. And I'd like to tell you how."

The body of the rest of the script should specify your product/service benefits and how they can make your prospectx92s life easier, richer, fuller. Appeal to them on an emotional level. Again, donx92t read the script word for word, but use it as talking points in a back and forth dialogue.

Expert cold callers will tell you that the goal isnx92t to make a sale over the phone, but to get an appointment to make your pitch. Very few people will buy your product or service based on a phone call. In asking for the appointment, it is best to phrase the question like x93Would next Tuesday at 10 a.m. be a good time to meet?x94 instead of x93When would be a good time for you to meet?x94

Many cold-call gurus recommend smoothing the way for your call considerably if you send your prospects a small unique promotional item beforehand. This helps to introduce yourself and/or your company. It can be anything, really. Youx92re only limited by your imaginationx85and good taste. Taking my HouseWorks example above, Jason could have sent Ms. Simon a feather duster with a card that said something like x93Ix92d be tickled to have a few minutes of your time,x94 along with some info about himself and his company. That way when he called, Ms. Simon would most likely recognize the name, and probably got a kick out of the item.

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